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Keyword Analysis Services |
Our keyword services will research, analyze & identify the terms that convert most frequently for you. |
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| Keyword research & analysis is one of the most critical phases of any internet marketing strategy, be it organic search engine optimization or any form of paid search/website advertising (PPC etc) |
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| Keyword analysis services are all about identifying keywords that are highly related to your website's offerings, and the analysis of which ones yield the highest return on investment. |
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| The key difference while performing keyword analysis for organic search engine optimization (SEO) and paid website advertising is that SEO is a more cost effective way of testing conversion rates of high volume high traffic keywords and thus you may have more flexibility to experiment with such broader relevancy high volume keywords. On the other hand, with pay per click forms of paid advertising, it is important to ensure that each of the keywords is a highly relevant and targeted keyword which is most likely to convert frequently for you and ensure you a high enough ROI. |
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| At Sawakin, our keyword analysis services for paid website advertising focus sharply on identification of terms that convert most frequently for your site and weeding out the ones that do not perform. |
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Our procedure for identifying and selecting keywords for your website involves: |
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Keywords Discovery |
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Identification of as many keywords as possible that are related to your website offerings. |
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Keywords Analysis |
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Analysis of each of the keywords discovered in phase 1 for their competitiveness, page rank based limitations and the scope for ranking well. |
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Keywords Selection |
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Identification and short listing of highly relevant targeted keywords from step 2 on
the basis of the campaign's objective measurements along with the relevancy and target audience of the site. |
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Keywords Deployment |
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Implementation of keywords in the Ad campaign efforts |
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Keep in mind that keyword research & analysis must be an ongoing process to: |
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Keep discovering new keyword opportunities. |
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Check for missed keywords and keyword phrases |
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Create a calendar for keyword phrases; some keywords are more popular according
to the seasons |
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Increase the number of clicks from landing pages to the site |
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Increase the relevance of landing pages from organic SEO, PPC advertising
campaigns, press releases, or offline marketing efforts. |
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Weed out the non performing keywords in advertising campaigns. |
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Professional keyword analysis services. Contact us for a quote today. |
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| Contact Us for more information about our Keyword Analysis Services. |
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| Please provide us with a brief description of the information/products/services offered on your website. |
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